by Ian Lomax | Nov 19, 2024 | Marketing
Have you ever looked at something a company said or did and thought “why the heck did they do that?” You’re probably not their target customer. Good companies are always thinking about their target customers when they conduct any marketing activities. So...
by Ian Lomax | Sep 6, 2024 | Marketing, Reviews
There is one simple technique to get more reviews. Ask for them! If you end every transaction with your customers by asking for a positive review you will start getting more. But there are a few tricks to make sure you get the reviews you reviews you want, and...
by Ian Lomax | Jun 25, 2024 | Marketing, Marketing Strategy
OUR DEFINITION OF DEMAND GENERATION There are many ways to define Demand Generation. We define it is as the combination of marketing and sales strategies and tactics that drive new customers to your business, create long lasting customer relationships, and generate...
by Ian Lomax | May 24, 2024 | Marketing, Promotions
In the last post we talked about an automotive detailer that dropped his prices significantly in order to fill in his schedule. Instead of slashing his prices, here are some other promotion strategies that might have been more profitable in the long run. Promotions...
by Ian Lomax | May 7, 2024 | Marketing, Pricing
I was talking to an automotive detailer yesterday who said they were trying to fill up their schedule so they discounted their normal detail package from $135 to $60. They said they filled their schedule quickly, but they had a feeling that these customers...
