What is Demand Generation?

OUR DEFINITION OF DEMAND GENERATION There are many ways to define Demand Generation. We define it is as the combination of marketing and sales strategies and tactics that drive new customers to your business, create long lasting customer relationships, and generate...

Simple And Profitable Promotion Strategies

 In the last post we talked about an automotive detailer that dropped his prices significantly in order to fill in his schedule.  Instead of slashing his prices, here are some other promotion strategies that might have been more profitable in the long run. Promotions...

The Dangers Of Competing Solely on Cheap Price

I was talking to an automotive detailer yesterday who said they were trying to fill up their schedule so they discounted their normal detail package from $135 to $60.  They said they filled their schedule quickly, but they had a feeling that these customers...

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