What is Demand Generation?

OUR DEFINITION OF DEMAND GENERATION There are many ways to define Demand Generation. We define it is as the combination of marketing and sales strategies and tactics that drive new customers to your business, create long lasting customer relationships, and generate...

The Dangers Of Competing Solely on Cheap Price

I was talking to an automotive detailer yesterday who said they were trying to fill up their schedule so they discounted their normal detail package from $135 to $60.  They said they filled their schedule quickly, but they had a feeling that these customers...

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